Google gives .tel an “Awesome” rating

I thought that I would share with you some information from Google. Over the next few weeks, Google will be appending a “mobile friendly” label to mobile search results to make it easier for mobile searchers to determine if the content will render well on their mobile device.

.tel meets criteria

A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Google’s Googlebot:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

The .tel fits this criteria perfectly and this is even validated by Google who offer a “Mobile Friendly” Test. The link is below and all you have to do is enter the web page url. Try gareth.tel or one of your own .tel names and you should get positive feedback from Google confirming that .tel is an “awesome” fit with their criteria for mobile search.

Google Mobile Friendly Test Page

All indications are that mobile search has already exceeded desktop search so the importance of having a mobile friendly web presence is now a must and not an option for small businesses and professionals.

Realtime Register

The .tel continues to lead the way for SMEs as a low cost, stand out product solution for (mobile friendly) web presence and online discovery and promotion and Google are now validating this. This is a great message to take to your clients and prospects. I hope you found this useful and please let me know if I can be of further assistance.

Realtime Register is the Dutch, leading wholesale registrar for .tel domain registrations. Provide your customers an optimal mobile presence by offering .tel as an cross sell with their regular domain registrations.

The new gTLD list.

The new gTLD list.

This week several companies revealed how many applications they filed, and in some cases revealed more information then just the amount of applications.

Google has applied for 50 gTLD’s across 4 categories.

  • Trademarks, like .google

    Image representing Google as depicted in Crunc...

    Dot Google

  • TLD’s related to Google’s core business, like .docs
  • TLD’s that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified
  • TLD’s where Google thinks has interesting and creative potential, such as .lol

Directi applied for 31 gTLD’s that will be heavily contested.
.web, .shop, .bank, .law, .music, .news, .blog, .movie, .baby, .store, .doctor, .hotel, .play, .home .site, .website, .click, .online, .one, .ping, .space, .world, .press, .chat, .city, .deals, .insurance .loans, .app, .host, and .hosting.

TLDH applied for 92 TLD’s :

.abogado, .app, .art, .baby, .beauty, .beer, .blog, .book, .casa (Spanish for .home), .cloud, .cooking, .country, .coupon, .cpa, .cricket, .data, .dds, .deals, .design, .dog, .eco, .fashion, .fishing, .fit, .flowers, .free, .garden, .gay, .green, .guide, .home, .horse, .hotel, .immo, .inc, .latino, .law, .lawyer, .llc, .love, .luxe, .pizza, .property, .realestate, .restaurant, .review, .rodeo, .roma, .sale, .school, .science, .site, .soccer, .spa, .store, .style, .surf, .tech, .video, .vip, .vodka, .website, .wedding, .work, .yoga, .zulu, 网址 , 购物

 

The Public Interest Registry (.ORG) applied for .NGO and .ONG.

CloudNames went for .cloud and .global.

Starting Dot announced they applied for .archi, .bio, .design, .immo and .ski.

Based on the current information from ICANN it is expected that a total of 1700+ gTLD’s will be revealed on June 13th.
ICANN expects the first new gTLD’s to launch early 2013.
It’s estimated that ICANN can batch 500 gTLD’s each year.

Delays?
Currently there are a few issues that could delay ICANN’s gTLD time table.
The batching process is still disputed in it’s current setup. In it’s current form, all the gTLD applicants are allowed thru Digital Archery to apply for the first batch. Industry experts argue that contested gTLD’s ( .WEB for example) should not enter the first batch.
The Trademark Clearninghouse has some lose ends, though it is expected to be up and running in October later this year.
Currently no URS provider has been selected by ICANN.