At Realtime Register, we aim to empower our partners’ businesses by providing an extensive collection of TLDs to choose from. But with thousands of new TLDs released over the last few years and many more still to come, it can be tricky to market all of them effectively. Below you’ll find 4 tips to help you push your domain selling business from good to great!
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Tip #1: Present suggestions & categorize
Harsh but true: sometimes the domain name your customers have their eye on is taken. As a reseller, you can help them by offering relevant alternatives that otherwise may not have been considered. For instance, if their perfect .website domain name is taken, .site or .online might be an interesting alternative. Another way to help your customers find their perfect domain name even faster is by grouping related TLDs together in categories.
Tip #2: Showcase your offering
Sure, you know the ins and outs of your TLD portfolio, but how about your customers? There are all kinds of ways to get the word out and showcase which great TLDs you have in store, including using a marketing kit! For example, our brand-new .FUN marketing kit includes everything you need to develop a multi-faceted online promotion strategy!
Tip #3: Gain a competitive edge
Keeping your customers’ wallet happy is always a good idea. Sign up for our monthly price update newsletter to know which TLD promotions are coming up (or ending soon), so you can offer your customers the best deals. If you’re interested in getting volume discounts, be sure to check out our Domain Growth Program!
Tip #4: Use original holidays for marketing
Many organizations use mainstream holidays such as Christmas for marketing purposes. But why not try something different? There are lesser known holidays for almost every day of the year that you can use to create unique and memorable TLD campaigns. For instance, World Health Day is perfect for promoting TLDs like .healthcare, .fitness, .dentist or .clinic. Or how about using Nature Photography Day to highlight .camera, .pictures or .photos! Even though unusual holiday campaigns can be a good way to keep customers engaged during slow times of the year, it is important not to overuse them. Our advice: stick to holidays that align with your business personality.