Domain Transfer Service update: Per-domain branding now available

Moving large domain portfolios is rarely simple. Different registry rules, transfer methods, and validation processes can quickly turn migrations into complex, high-risk projects. 

That’s exactly why we built our Domain Transfer Service (DTS): a structured, automated, and fully supported approach to domain migrations. DTS helps you transfer large volumes of domains with control, visibility, and minimal disruption to your business and your customers. 

Now, we’ve added another improvement to make your migrations even smoother and more flexible. 

 

What’s new: Per-domain branding in DTS 

With this latest update, you can now assign a specific brand per domain within your DTS migration. 

This means that for each domain being transferred, you can define which brand is used for registrant-facing communication, such as validation e-mails required by ICANN or registry policies. 

 

Why this matters 

Branding plays an important role in ensuring that validation e-mails are recognised and trusted by your customers. Read everything about Branding in our dedicated Knowledge Base article here.

With this new functionality, you gain more control and flexibility: 

• Match communication to your audience Assign different brands based on language, region, or customer segment. For example, use German branding for .de domains and Dutch branding for .nl.
• Strengthen trust and recognition Ensure that registrants receive communication that clearly reflects your identity, reducing confusion and improving response rates.
• Work at scale Easily set or update branding for multiple domains in bulk as part of your migration workflow.
• Stay in control Branding is now visible and manageable at domain level within DTS, allowing you to filter and adjust where needed.

 

Built for real-world migrations 

This update allows you to define branding per domain when adding domains to the DTS, either manually through the DTS portal (individually or in bulk) or through the DTS API endpoint for adding domains. You can now: 

1. Add domains to the DTS and define the brand to be used for all registry email communications sent from our systems to the registrant contact 

2. Let DTS initiate the transfer process and send the required emails where applicable using the designated brand 

3. Proceed with the validation and transfer steps 

All while maintaining full visibility and control throughout the migration process. 

 

Need a new language or setup? 

We continue to expand our branding capabilities. If you are missing a specific language or setup, we are happy to work with you to support your requirements. 

 

More control across your migration process 

This update is part of our ongoing effort to make domain migrations more predictable, scalable, and aligned with your business. 

With DTS, you already benefit from: 

• Automated scheduling based on domain conditions
• Full visibility and control over migration progress
• Reduced manual effort and fewer errors
• Expert support throughout the process

Now, with per-domain branding, you can also ensure that your communication matches your customers, every step of the way. 

 

Want to learn more about DTS? 

If you are planning a domain migration or consolidation, our team is here to help you design and execute a smooth transition.  

There’s a better way to transfer domains.  

Don’t hesitate to contact us for more information.