At this year’s CloudFest, we returned not only to reconnect with the industry, but also to mark an important milestone: the launch of our new branding and the repositioning of Realtime Register.
CloudFest has always been a key moment for us to meet our partners and strengthen relationships. This year, it was about more than that. It was about showing where we are heading as a company.
Realtime Register has long been known as a leading domain platform. That remains the same. At the same time, our offering has expanded.
Alongside our core domain services, we have extended our vendor portfolio into:
Online Presence
Business Continuity
Security
Server & Cloud Management
This reflects a clear shift: from a domain-focused provider to a broader value-added partner for hosting providers, digital agencies, and managed service providers (MSPs).
To support this positioning, we made a clear statement on the show floor. After outgrowing our booth in previous years, we doubled its size for CloudFest 2026.
This created a more open and accessible space, allowing us to connect with a high number of partners, registries, registrars, vendors, and prospects. The booth quickly became a central place for both business conversations and informal meetups.
Across almost every conversation, one topic stood out: artificial intelligence.
From vendor roadmaps to product innovation, AI is playing an increasingly important role in the hosting and domain ecosystem. We highlighted several vendors whose developments are expected to have a strong impact in the coming year, including BaseKit, marketgoo, Extendify, Blackwall, and Webpros.
These conversations provided valuable insights into partner strategies and also led to new ideas internally. We are exploring how AI can be applied within our platform, both to create new opportunities and to address challenges such as domain abuse.
As our team noted:
“AI is accelerating everything. It creates opportunities, but also raises new questions, especially in areas like abuse prevention.”
Our new branding plays an important role in communicating this broader direction.
It reinforces our position as a leading domain management platform, while clearly reflecting our evolution into a value-driven partner. The focus is on helping customers not only manage domains, but also grow their business, improve efficiency, and reduce operational risk through an expanded portfolio.
At the same time, the rebranding reflects growth without losing our foundation. It shows where we are heading, while staying true to who we are.
CloudFest 2026 was a success on multiple levels. We saw strong engagement at our booth, had valuable conversations across the industry, and received positive feedback on our new positioning and presence.
This confirms we are moving in the right direction.
With CloudFest behind us, we are looking ahead to the rest of the year. We will continue building on this momentum at upcoming events and through ongoing improvements across our platform.